It's hard to pick a favourite piece of equipment. In the past I have featured my computer, as it's fairly integral to getting things done. But today I would like to feature my camera. Without it, I would just have products. You would need to be in store or at a market to see the decals. Even then you would have to imagine what they might look like on the wall. This would be easier for some than others – the dots are fairly self-explanatory – but what about the castle girls by Katherine Quinn? It is much easier to envisage what it will look like in your space if you can see a photograph of it assembled, than just by looking at the sheet with all the pieces.
Once you combine the camera and the power of the internet, then the real magic happens. You don't need to be in a shop or at a market to see our wall decals, you can view then anywhere in the world. Through our website you can view all our products, and through social media you can get a glimpse of what I've been up to behind the scenes, and you can check out what I'm up to at a local market.
I think all of that is pretty magic. Cameras have came a very long way in the (almost) 30 years since I was given my very first camera!